The presence of the social media in the healthcare sector is perhaps the best indication of the extent to which they have pervaded every facet of our lives. Who would have imagined a few years ago that something as serious as healthcare would be influenced by something that is as seemingly frivolous as the social media? Call it the reach of technology or the power of marketing. Whichever way you look at it, it is a fact that the social media are now an integral part of healthcare.
Given the fact of the social media’s presence-and a growing one at that-in the healthcare sector, understanding the best practices for healthcare social media is not just optional; it is mandatory. Why? It is because while the social media have enormous power in influencing; it comes with a huge responsibility. The possibility of the social media causing mischief, either intended or unintended, can never be trivialized or underplayed.
Social media best practices for healthcare should help to mobilize the media for the better
It is a fact that the social media have been a gigantic source for a number of highly far-reaching actions such as mobilizing public opinion and causing the fall of governments. They can also largely influence public and buyer behavior. There are unimaginable things the social media can do. What is needed is the power to harness it for the right reasons. With healthcare being an area that has awesome reason for being violated and misused; there is a compelling case and reason for understanding and implementing the best practices for healthcare social media.
As of now, the regulations that relate to the best practices for healthcare social media are largely fluid and interpretative. This makes it a grey area. If there is a global groundswell in favor of regulation of the social media; there are equally vociferous voices against it, too. So, how does one go about formulating a set of social media best practices for healthcare? This becomes a rather open-ended and subjective point of discussion.
Shun insensitivity, spread good
The bottom line is that the best practices for healthcare social media are ideally decided at the individual level of the healthcare provider. While best practices for healthcare social media are left to them, the critical requirement is that the social media practices should avoid causing hurt, should not give out false medical information about the patient or the industry or the healthcare provider, and should not give out unnecessary information that impinges on the privacy rights of the patient.
While all these are important to bear in mind from a privacy or legal point of view, social media best practices for healthcare should ideally consist of a set of practices and approaches that go on to enhance the reputation of the healthcare provider and making the patient feel good. Towards this end, social media best practices for healthcare should be positive.
A few social media best practices for healthcare
Keeping the sensitivities of the sector as a whole in mind, one can think of a set of social media best practices for healthcare that could be on these lines:
Educate
Social media have a humungous opportunity to reach out to literally millions of people. Why not utilize it in a manner the benefits people? Well, it may not be the job of a healthcare provider to offer educational degrees and certificates, but surely, the social media can be used to spread a few good words about the healthcare industry, the healthcare provider, general tips on health, etc.
The healthcare provider will be doing the general population a lot of good by spreading information about certain disease outbreaks and the ways to take care to prevent them from spreading, for instance. The healthcare provider can also get its senior staff to write blogs that could open new perspectives among people. The social media offer an opportunity to become some kind of thought leader.
Inspire
Inspirational stories and blogs are of value to anyone. In a healthcare related blog, they are invaluable. Many patients look for great inspirational stories of how people with ailments similar to theirs have triumphed against odds and conquered disease. This kind of story can make a very positive impact on many patients.
Uplift and motivate
Any patient needs a dose of motivation in her life. Writing and sharing uplifting and motivational stories is one of the social media best practices for healthcare. When patients read them, they feel a sense of high that they can do what someone else did.