The digital medium is a very powerful marketing tool. Digital marketing is something that no organization, no matter in which sector it works, can afford to miss. Its power and reach are such that organizations use every bit of it to make the most out of it.
Digital marketing in an area like healthcare is regulated, because of the sensitive nature of this sector. Digital marketing the healthcare sector is governed by rules set out in HIPAA. Healthcare organizations that use the social media for core activities of digital marketing such as SEO, messaging and branding, have to understand the regulations and comply with them.
Complete knowledge of all the aspects of digital marketing for the healthcare sectors will be offered at a webinar that MentorHealth, a leading provider of professional training for all the areas of healthcare, is organizing on June 10. At this webinar, Tiffany Chhuom, the owner of EthTech, a healthcare consulting and training firm, will be the speaker. Please visit http://bit.ly/2HqmdEg to enroll for this session and gain crucial insights into how to stay compliant with HIPAA regulations for your organization’s digital marketing efforts.
HIPAA regulations cover areas such as designing a healthcare website and using the social media platforms. This webinar will offer participants the right knowledge of these aspects of the healthcare industry. The speaker will offer a simple explanation of what principles go into building and maintaining compliant websites and social media accounts. She will give a clear understanding of the fundamentals of marketing and educate participants on how to find the right experts to create or improve a healthcare website, including in the core areas of functionality and design.
At this session, Tiffany will offer a clear guidance on what healthcare organizations should consider when looking to hire digital marketing professionals who will bring the ideal qualifications and qualities and ethics. They should be well-versed in branding, blogging and more. The expert will offer suggestions on how to select the appropriate social media platforms for specific organizational needs, and will also offer valuable tips that help to boost performance.
Other important tasks that digital marketing entails, such as creating a content calendar, scheduling posts, and automating marketing management, all of which help to maximize efficiency and bring about analytics-driven results, will be explained in detail. The result of all this learning is that the participants will be able to build and maintain a digital marketing effort that is systematic and affordable and meets the organization’s needs within its budgetary allocation.
The simple learning that the speaker will offer at this session will arm the participants with insights into how to put a compliant marketing effort in place by being able to hire the right vendors or consultants, and to also develop staff internally for sustainable results.
At this session, the speaker will cover the following areas:
- Marketing Principles
- Business Associate Agreements
- Vendor Hiring
- Content Creation
- Web Design
- Campaign Development
- HIPAA Compliance for Websites and Social Media.
About the expert: In addition to being the owner of EthTech, Tiffany also owns Lucy in the Sky Therapy, an online private practice for neuro-diverse adults. She has worked extensively in the areas of practice, policy, research and administration across the public health, social work, psychology, criminal justice, and child welfare sectors. She is also a mentor and much appreciated speaker who has created new opportunities to advance course offerings and continuing education on tele mental health ethics and digital marketing for providers and healthcare partners.