Digital Marketing for Healthcare – Connecting Audience to Industry Online


The digital medium is a very powerful marketing tool. Digital marketing is something that no organization, no matter in which sector it works, can afford to miss. Its power and reach are such that organizations use every bit of it to make the most out of it.

Digital marketing in an area like healthcare is regulated, because of the sensitive nature of this sector. Digital marketing the healthcare sector is governed by rules set out in HIPAA. Healthcare organizations that use the social media for core activities of digital marketing such as SEO, messaging and branding, have to understand the regulations and comply with them.

Complete knowledge of all the aspects of digital marketing for the healthcare sectors will be offered at a webinar that MentorHealth, a leading provider of professional training for all the areas of healthcare, is organizing on June 10. At this webinar, Tiffany Chhuom, the owner of EthTech, a healthcare consulting and training firm, will be the speaker. Please visit to enroll for this session and gain crucial insights into how to stay compliant with HIPAA regulations for your organization’s digital marketing efforts.


HIPAA regulations cover areas such as designing a healthcare website and using the social media platforms. This webinar will offer participants the right knowledge of these aspects of the healthcare industry. The speaker will offer a simple explanation of what principles go into building and maintaining compliant websites and social media accounts. She will give a clear understanding of the fundamentals of marketing and educate participants on how to find the right experts to create or improve a healthcare website, including in the core areas of functionality and design.

At this session, Tiffany will offer a clear guidance on what healthcare organizations should consider when looking to hire digital marketing professionals who will bring the ideal qualifications and qualities and ethics. They should be well-versed in branding, blogging and more. The expert will offer suggestions on how to select the appropriate social media platforms for specific organizational needs, and will also offer valuable tips that help to boost performance.

Other important tasks that digital marketing entails, such as creating a content calendar, scheduling posts, and automating marketing management, all of which help to maximize efficiency and bring about analytics-driven results, will be explained in detail. The result of all this learning is that the participants will be able to build and maintain a digital marketing effort that is systematic and affordable and meets the organization’s needs within its budgetary allocation.

The simple learning that the speaker will offer at this session will arm the participants with insights into how to put a compliant marketing effort in place by being able to hire the right vendors or consultants, and to also develop staff internally for sustainable results.

At this session, the speaker will cover the following areas:

  • Marketing Principles
  • Business Associate Agreements
  • Vendor Hiring
  • Content Creation
  • SEO
  • Keywording
  • Web Design
  • Campaign Development
  • HIPAA Compliance for Websites and Social Media.


About the expert: In addition to being the owner of EthTech, Tiffany also owns Lucy in the Sky Therapy, an online private practice for neuro-diverse adults. She has worked extensively in the areas of practice, policy, research and administration across the public health, social work, psychology, criminal justice, and child welfare sectors. She is also a mentor and much appreciated speaker who has created new opportunities to advance course offerings and continuing education on tele mental health ethics and digital marketing for providers and healthcare partners.


Incident to Billing Services

64576030 - stethoscope on medical bills and health insurance claim form

There is considerable confusion about incident-to coding for a healthcare provider’s non-physician practitioners (NPPs) services that are offered in conjunction with a supervising physician. Because of this confusion, these claims generate higher than average denials, the result of which is hefty penalties for physician practices, which range from $163K to $1.5 million.

The goal for healthcare providers is being paid 100% vs. 85% for NPPs services. However, getting there entails having to correctly maneuver through complex incident-to guidelines with the aim of avoiding audits and fines. But this is easier said than done.

It is to clear confusion arising from difficult coding situations that MentorHealth, a leading provider of professional training for all the areas of healthcare, is organizing a webinar on June 11. At this sixty-minute session, Rhonda Granja, senior coder, will be the expert. Please enroll for this session by visiting


Those who attend this highly valuable session, at which Rhonda will offer a step-by-step, practical lesson on coding tactics, will gain the following learning objectives:

  • Master incident-to billing and boost your NPPs reimbursement by up to 15%
  • Pin down what “direct supervision” really means
  • Get clarification on NPP E/M services (99211)
  • Boost your pay-up by using 2015 critical care management codes for your NPP services
  • Comply with your State’s guidelines and reduce denials and repayments more accurately
  • Maximize your reimbursement with NPPs role in transitional care management
  • And lots more.

Rhonda will equip participants of this webinar with all the practical tools they will possibly need to get paid as much as ethically possible for their NPP services without having to cross any lines. They will also gain knowledge of what changes are necessary to keep their NPP documentation compliant, irrespective of whether their practice is utilizing the PA, NP, CRNA, CNM, CNS, or any other type of NPP.

These are the areas that Rhonda will cover at this session:

  • Who can bill under “incident to” and when?
  • Can one physician bill “incident to” on another’s?
  • What about a new physician?
  • What does direct supervision mean?
  • Can a nurse bill under “incident to”? We will try to clarify this for you
  • What services are permissible when the doctor is not on the premise?
  • Explanation of the Medicare guideline
  • What about E/M code 99211
  • Is there a difference concerning private payers?
  • What services can my nurse bill for?
  • What can be done under general supervision
  • Can “Incident To” services be performed in the hospital setting?


About the expert:

Currently an independent medical consultant, Rhonda has been involved extensively in medical advocacy and has a proven track record for winning insurance appeals. This certified professional coder and certified medical assistant has been in the medical office profession since 1990.

Designing Stark Compliant Physician Compensation Models

A blue stethoscope and wood gavel on a wooden table

Today’s healthcare scenario requires healthcare organizations to focus on developing compensation models that position their physician enterprise for success. However, while they are free to design a compensation model, they must ensure that any model why design should comply with the Stark Law.

How do organizations know if their model is complying with the Stark Law? What are the metrics by which they should perform an analysis of whether their physician compensation model is complying with the Stark Laws? A webinar from MentorHealth, a leading provider of professional training for the healthcare industry, has the answers.

At this webinar, which is being organized on June 4, Joseph Wolfe, an expert on the Stark Laws, will be the speaker. Please visit to enroll for this session.


At this sixty-minute webinar, Joseph will discuss how to perform the analysis that will help the participants determine if their physician compensation model is compliant with the Stark Laws. He will also discuss common compensation model structures in the industry.

Another area of discussion that this webinar will traverse is the set of best practices for structuring and evaluating new compensation models. All the critical elements of a Stark Law-compliant physician compensation model, such as the regulatory requirements, key provisions, and valuation considerations, will be covered. The speaker will also show the potential pitfalls that should be avoided.

At this session, which is highly valuable to those who are involved in the design and implementation of physician compensation models, such as in-house counsel, healthcare compliance officers, healthcare human resources, healthcare CFO’s, and healthcare executives; Joseph will cover the following areas:

  • Legal and Regulatory Overview (e.g., Stark, Anti-Kickback, etc.)
  • Critical Components of Compliant Compensation Models
  • Processes for Documenting Fair Market Value and Commercial Reasonableness
  • Discuss Best Practices for Auditing Compensation Plan Implementation
  • Common Compensation Models in the Industry based On Specialty.


About the speaker: An attorney with Hall, Render, Killian, Heath & Lyman, P.C., the largest healthcare focused law firm in the country, Joseph provides advice and counsel to some of the nation’s largest health systems, hospitals and medical groups on a variety of healthcare issues.

He regularly counsels clients on a national basis regarding compliance-focused physician compensation and alignment strategies, and is a frequent speaker on issues related to the physician self-referral statute (Stark Law), hospital-physician transactions, physician compensation governance and healthcare valuation issues.

Unexpected Financial Results in your Department: How to Analyze and Explain the Issue


Is it enough to just be a qualified and proficient clinician while working for or running a healthcare organization? The answer, even if it could surprise some, is a firm “no”. The reason: the technical aspect of a healthcare organization is just one facet of the work these workers are expected to have knowledge of. Finance is another. Although clinical practice and finance may seem worlds apart, knowledge of the financial aspect is very important because:

  • Many healthcare organizations deal with revenues that stretch into millions of dollars. Leaving all the financial aspects of such operations to only those in Finance is not advisable. It is necessary to put a layer of extra responsibility and accountability into this vital department


  • Clinical professionals are expected to be in the know of financial statements and their implications because they too are often important stakeholders of the organization’s financial health. They may not run the finances, but should be aware of the terms and operations and what they mean to the organization. They are not expected to wash their hands off this function


  • Deeper understanding of how financial decisions impact the organization is necessary because even though they are clinicians, they are expected to answer questions relating to finance with the investors and the management board


  • A deep understanding of the financial nuances and their connection with the organization is called for on the part of clinicians because often, they get promoted to positions that involve having to make financial decisions without the required training and familiarization.

A sixty-minute webinar from MentorHealth, a leading provider of professional training for the areas of healthcare, will explain how to make sense of the financial elements of being a clinician. This valuable learning session, which will have Trey Malone, a senior healthcare professional, as the speaker, is being organized on June 5. Please visit to register for this webinar.


The aim of this learning is to help clinical professionals gain a foothold in their understanding of their organization’s finance. Trey will show how clinicians need to pick up the lessons of finance and incorporate them into their practice, so that they know how to deal with this core, related area. He will impart important practical tools with which they can manage their department’s performance during the budget and earlier periods and know how they can present them during the budget.

Trey will explain financial terms like simple income statement ratios and flex budgets, which clinical professionals often come across. He will also offer learning of another very important aspect: analyzing and explaining unexpected financial results in their departments, something they can do only with the requisite knowledge of the right financial concepts and the way they work in the healthcare sector.

Over the course of the 60 minutes of this session, Trey will cover the following areas:

  • Diagnosing variances in your income statement (this is how you find the answers to the questions your CFO keeps asking)
  • Comparing to the “flex budget” (this is the remedy to a budget with volumes that are way too high or way too low)
  • Simple ratios that can explain unexpected financial results (and make you look like the genius you are)
  • How case mix index (CMI) works (this one can be a get out of jail free card)
  • Other helpful tips that will help you fulfill your financial duties to the organization quickly, so you can get back to that other pile on your desk.

Nursing Supervisors, Managers, Directors and VPs, Therapy Supervisors, Managers, Directors and VPs, Radiology Supervisors, Managers, Directors and VPs, other Clinical and Operational Supervisors, Managers, Directors and VPs, Healthcare administration students, interns, analysts, administrators, billers, and coders will find this webinar very valuable.


About the speaker: Trey Malone is dedicated to unraveling the intricacies of healthcare finance and teaching others how to understand the subject. He prunes and simplifies his language and terminology to explain complex issues to clinical and operational leadership, executive leadership and accounting and financial staff.

Having led decision support as well as operational departments in healthcare, Trey works with clinical and operational leaders who aspire to climb healthcare leadership. He seeks to sharpen the healthcare finance and analysis skills of healthcare administration students so that they are prepared for the financial responsibilities of leading their departments and organizations in the future.


An opportunity to Explore the New SAMHSA Confidentiality Law for Substance Use Disorder Records (42 CFR Part 2)


The US Department of Health and Human Services (HHS) passed The Substance Abuse and Mental Health Services Administration (SAMHSA) in the early 1990’s. This federal law’s purpose is the protection of the confidentiality of patients who undergo treatments for substance use disorders (SUD). SAMHSA details the steps that compliance officers should take to make sure their organization is complying with the SAMHSA’s regulations as set out in 42 CFR Part 2. The ways by which patient records that get generated during treatments at a federally assisted program are to be protected are laid out in SAMHSA.

Why did the HHS enact SAMHSA’s 42 CFR Part 2? It is to shield patients who get treated for SUD from getting typecast negatively by the people concerned, by preventing their health records falling into public gaze. So, an organization that works with substance abuse records or mental health records should understand these regulations and implement the strict federal regulations in a compliant manner.

The ways of doing this right will be taught at a webinar that MentorHealth, a leading provider of professional training for the healthcare industry, is organizing. The speaker at this ninety-minute webinar, which will be held on June 3, is the senior, highly experienced health IT professional, Brian Tuttle. Please register for this session by logging on to

At this webinar, Brian will offer the learning that organizations need to stay compliant with 42 CFR Part 2. The participants will understand how to protect and handle the sensitive information relating to 42 CFR Part 2. The speaker will educate them of the consequences associated with noncompliance. Every step that compliance officers should take to ensure their organization’s compliance with 42 CFR Part 2 will be explained.

The update of January 2018

SAMHSA passed the latest updates to this law in January 2018. A good part of this webinar will focus on this amendment, whose implementation will become a lot easier for the participants of this webinar. Brian will also explain multiple scenarios and FAQ’s relating to issues such as substance abuse records, mental health records, alcohol abuse records, and the proper ways to secure this information and/or release this information.

Another of the highlights of this learning session is the overview that the expert will offer of a comparative analysis between SAMHSA and the HIPAA laws relating to Protected Health Information from a general and overall perspective.

Brian will cover the following areas:

  • Updates for 2019
  • What is SAMHSA
  • Portable Devices
  • When and How Records can be Released
  • Proper Documentation Required
  • Enforcement of the Law
  • Who Must Comply
  • Best Practices.

Practice Managers, any Business Associates who work with Mental Health Records, Substance Abuse Records or Alcohol Abuse Records, MD’s and other medical professionals will gain immensely from this webinar.


About the speaker:

Brain Tuttle brings over 18 years’ experience in Health IT and Compliance Consulting. He serves as compliance consultant and has conducted onsite and remote risk assessments for over 1000 medical practices, hospitals, health departments, insurance plans, and business associates throughout the United States.


HIPAA Texting, Emailing, and Personal Devices – New Guidance


The Department of Health and Human Services (HHS) has been implementing changes into the enforcement of HIPAA for both Covered Entities and Business Associates relating to portable devices, texting, and emailing of Protected Health Information (PHI). It goes without saying that Covered Entities and Business Associates that fail to show compliance with the HIPAA requirements risk facing audits, a negative finding from which can invite huge penalties.

This means that Covered Entities and Business Associates need to have complete knowledge of the areas relating to HIPAA compliance, such as HIPAA and texting in healthcare, encryption, medical messaging, voice data, personal devices, and the risk factors.

A webinar from MentorHealth, a leading provider of professional training for all the areas of healthcare, being organized on June 4, will clarify on all these areas and ensure that Covered Entities and their Business Associates meet the compliance requirements set out in HIPAA. The expert at this at this webinar is Brian Tuttle, a senior healthcare IT professional.

Please log on to to register for this highly valuable learning session on HIPAA requirements on texting, emailing and personal devices.


Bring will offer a complete explanation of the areas relating to HIPAA compliance for HIPAA texting, emailing and personal devices. He will clarify on the many myths and realities of this rather confusing law. Participants will benefit from the vast and deep experience that the speaker carries, of having conducted over 1000 HIPAA risk assessments during the 18 years of his career, during which he has worked in various areas of health compliance.

The ways by which audit risks can be limited will be the most important learning that Brian will impart at this webinar. He will show participating organizations what proactive steps to take and which best practices to implement if they are to limit their risks. The point of doing this is to help them gain clarity with which to clear the many misconceptions regarding HIPAA texting and emailing. Any confusions that Covered Entities and Business Associates could have about transmission of PHI will be addressed.

The understanding gained at this session about HIPAA texting and emailing will help CE’s and BA’s avoid audit risks. This is crucial to preventing them from being sued for wrongful disclosure of their PHI, a direct result of improper IT practices.

At this webinar, Brian will cover the following areas:

  • Updates for 2019
  • BYOD
  • Policies Regarding Personal Devices
  • Portable Devices – Best Practices
  • Doctors and Texting
  • Practical Solutions
  • Business Associates and the Increased Burden
  • Emailing of PHI
  • Texting of PHI
  • Federal Audit Process.

This webinar will offer immense benefit to Aimed at Practice Managers, any Business Associates who work with medical practices or hospitals (i.e. billing companies, transcription companies, IT Companies, answering services, home health, coders, attorneys, etc.), and MD’s and other medical professionals.


About the speaker: Brian Tuttle is a Certified Professional in Health IT (CPHIT), Certified HIPAA Professional (CHP), and Certified Business Resilience Auditor (CBRA), who brings over 15 years’ experience in Health IT and Compliance Consulting. He carries with them the experience of having carried over 1000 risk assessments as well as having directly dealt with the Office of Civil Rights HIPAA auditors.

He has served in multiple litigated court cases serving as an expert witness offering inputs related to best practices and requirements for securing and providing patient access to Protected Health Information. Brian has also worked directly with the Office of Civil Rights (OCR) both in defending Covered Entities and Business Associates as well as being asked by the Federal government to audit covered entities and business associates on behalf of the OCR.


HIPAA Violations – social media, Websites, Patient Reviews – Simple Compliance Steps to Avoid Danger


Undoubtedly, one of the prime elements of quality patient care is patient engagement. While this has always been the cornerstone of quality patient care; its importance has shot up with the advent of websites and social media. Perhaps nothing drives patient engagement more than these tools. While affording the opportunity to be highly interactive; websites and the social media have gained prominence as tools of patient engagement also because they are very easy and inexpensive to build, have unimaginable reach, and are extremely simple to use, even for the computer illiterate.

Even as websites and the social media grow manifold in their reach and use; the need for regulating them in the context of the healthcare industry becomes dire. It is in this backdrop that the HIPAA law has been enacted. Ensuring the confidentiality of patient healthcare information is one of the primary objectives of the HIPAA law.

The HIPAA Rules, HHS/OCR guidance, Resolution Agreements provide a simple, easy to use blueprint using a healthcare provider’s website and social media to engage patients and comply with HIPAA. Yet, despite the presence of the law, it is highly misunderstood by most healthcare providers and Business Associates. This fact is a major challenge in the proper implementation of the HIPAA law.

Its requirement in relation to patient communications continues to be one of the highly misunderstood elements of HIPAA, making it an area that most healthcare providers and Business Associates continue to misperceive it. This leaves the law susceptible to causing breach of patient information confidentiality.

It is to help healthcare providers and Business Associates who continue to harbor a lack of clarity about these aspects of the HIPAA law that MentorHealth, a prominent provider of professional training for all the areas of healthcare, is organizing a webinar on May 9.

This webinar seeks to dispel some of the common myths and misconceptions that healthcare providers and Business Associates have of the various aspects of the HIPAA law. Helping participants gain a proper and thorough understanding of these aspects is the well-known expert on HIPAA Privacy, Security, Breach notification and Enforcement Rules, Paul Hales, whom MentorHealth brings as the speaker at this webinar.

If looking to gain mastery and lucidity of the HIPAA Violations, the role the social media, websites and patient reviews play in them, and to understand how to take simple compliance steps to avoid danger, please enroll for this webinar by visiting .


At this webinar, Paul will offer insights and guidance on how to use websites and the social media in healthcare in a manner that ensures that the healthcare provider stays compliant with HIPAA. In order to do this, he will explain the HIPAA Rules for websites and social media. The big secret about HIPAA Rules for websites and social media is that they are easy to follow and can be implemented in a step-by-step fashion, but only when the provider has an idea of what these steps are. Paul will unravel these steps in a structured and easy manner, which will go a long way in implanting an understanding of the ways by which to implement HIPAA Rules for websites and social media.

Towards imparting this understanding, Paul will cover the following areas at this webinar:

  • A clear explanation of the HIPAA Rules that apply to healthcare provider websites and social media
  • How to keep your website and social media dynamic, effective and follow simple HIPAA Rules
  • HIPAA Rules for websites and social media are clear, unequivocal and easy to follow. It only takes one look at a healthcare provider’s website or social media page to find violations
  • What to look for on your website or social media site -how identify violations – and how to fix them
  • How to use advice from marketing professionals in a way that complies with HIPAA. Remember it is the Covered Entity who is responsible for HIPAA compliance – and liable for violations
  • Patient Reviews? What healthcare providers should, should not and must not do.

Personnel whose work concerns the implementation of HIPAA Rules for websites and social media in some or another manner, such as Hospital Trustees, C-Suite Executives, HIPAA Compliance Officials, HIPAA Privacy Officers, HIPAA Security Officers, Health Information Technology Supervisors, Practice Managers, Risk Managers, Dentists, Optometrists, Chiropractors, Physical Therapists, and Podiatrists, will derive immense benefit from this session.


About the speaker: Paul, who is licensed to practice law before the Supreme Court of the United States, has a national HIPAA consulting practice based in St. Louis. He is the author of all the content in The HIPAA E-Tool, an Internet-based, Software as a Service product for healthcare providers and Business Associates.